Matthew publishes blog content and case studies on his personal website and on his company website. The case study that we talked about is published here with much more information and all the tiny details.
You can also find Matthew on Linkedin or Twitter.
You can also watch the whole presentation on YouTube
Here is the transcript of the podcast:
Matthew: One of the biggest wins we had was with the homepage where we deploy I think around 10,000 words of content.
Peter: This is the time for marketing. The marketing podcast that will tell you everything you've missed when you didn't attend the marketing conference.
Peter: Hello welcome to the time for marketing podcast the podcast that gives you all of the information that you have missed when you didn't attend your marketing conferences. Welcome to episode number 25 my name is Peter and I'll be your host for today before we go to our guests. I'm not going to tell you to subscribe to the podcast I'm going to tell you and ask you something else tomorrow when you go to work. Yes, I know you work with a lot of marketing people when they leave their cell phones on the table take them open their podcast app and subscribe them to my podcast, that's probably the easiest way to tell people to subscribe to the podcast thank you. All right and now let's go to the guests that we have this time hello Matthew Woodward how are you doing?
Matthew: [laughs] Hey, thanks for having me on. I love your little tip there a very blackhat approach so to speak I think I might steal that one for myself of next conference [laughs]
Peter: Well, people don't randomly talk about podcast and mention podcasts to other people that doesn't happen. We have to give them specific advice this is always a marketing thing be very specific on what people should do click here, subscribe other people to my podcast. Nice to have you here on the podcast, Matthew.
Matthew: Thank you very much.
Peter: Matthew people know you. You have a very known blog that is matthewwoodworth.codit.uk and you are also the director of search logistics. Tell me what are the fun things that you do in your line of work?
Matthew: Well, my line of work all of it is fun from top to bottom. I've been doing SEO since before link-building existed and I've been following my passion ever since. The fun things I get to do every day is just nerd out on what I love doing and that is SEO and digital business and everything like that. Honestly, it doesn't matter if I'm doing like some like boring data entry tasks or planning a new promotion [laughs] I love it all.
Peter: All right. I invited you to this podcast because you were in Barcelona, how is Barcelona?
Matthew: Yes Barcelona a beautiful city. I don't usually like cities, but Barcelona was pretty cool. The Affiliate Summit Conference is one of my favorite conferences because it attracts such a wide variety of people rather than just SEO or just the ECOMAS guys and so forth. It's a great conference and I put together a great presentation for them which I'm hoping to boil down and share with you guys today.
Peter: I feel that affiliate marketing is, similar to SEO, it has been pronounced dead a couple of times in the past.
Matthew: Yes.[laughs]
Peter: It's still there and it still works very well right?
Matthew: Yes, as long as there are things to buy there'll be affiliates and as long as there are search engines to search they'll be SEOs. [laughs]
Peter: All right let's not beat around the bush that's what we do. Let's go directly to your presentation, your presentation was a case study on how to increase your search traffic for 14 times?
Matthew: Yes, we took search traffic from 2,700 a month to 38,000 in just eight months with an affiliate site in the health niche.
Peter: All right. I think we have to take our five minutes so that you can explain to us how you did that so that we can repeat that for our own websites here you go.
Matthew: Look SEO doesn't have to be
