Joelle is the Director of Marketing & Growth at Bookmark (her on Linkedin) and she spoke at the MozCon 2019 with a presentation on Image & Visual Browse optimization opportunities. The official title of her presentation was Get The Look: Improve the Shopper Experience with Visual Search Optimization. In a time where everyone talks about voice optimization, she thinks about the new channels that visual browse and purchase will bring.
You can check out the slides from her presentation here:
Get The Look: Improve the Shopper Experience with Visual Search Optimization from Joelle Irvine
Here is the transcript of the podcast:
Joelle Irvine: This is something that's not widely used by many researchers, but the interest is really growing. There are some studies done, ViSenze actually did a study where they found that 62% of Millennials would really like to be able to search by image and 58% of them would like to be able to click to purchase directly from content.
Peter Mesarec: This is Time for Marketing. The marketing podcast that will tell you everything you've missed when you didn't attend the marketing conference. Hello and welcome to the Time for Marketing podcast, the podcast that brings you information from the conference's that you were not able to attend in a short time span because we know you are all busy enjoying the last days of summer.
This is the episode number 24. My name is still Peter and we will go directly with our guests joining us today from beautiful Canada up there and to the left very far away from me is sitting Joelle Irvine.
Joelle: Hi Petter. How are you?
Peter: I'm very well, how are you doing? Today is Tuesday. You're slowly starting your workweek.
Joelle: Yes.
Peter: Did you already start after the summer? For agencies stuff usually dies down a bit or declines back are they sending emails and trying to do everything for Black Friday and everything in the fall that they have planned.
Joelle: We actually don't really have any slow periods here at Bookmark. Not only do we do digital but we also do magazines so we gear up for the fall during the summer and then the fun continues throughout the fall until the holidays at the end of the year.
Peter: All right. The #agencylive will always work hard.
Joelle: Yes, exactly.
[chuckles]
Peter: Joelle, you are the director of marketing and growth at the agency called Bookmark Content and Communications. Can you briefly tell us what do you do either as the agency and more importantly, what are the things that you do? What are the nice things that allow you that you are happy at your work every day?
Joelle: At Bookmark, we're a global content and communications agency and we have offices all around the world. We work mostly primarily with luxury and lifestyle brands and we create content for them to bring their brand and audiences together. What I do is actually create content for our content marketing company, it's very meta. I wear many hats, I do a little SEO, I do in marketing social media. I also work on some new business, I do really a little bit of everything, I love it.
Peter: Yes, you're the director of stuff there, you'll have to do everything. If you're doing stuff for high-end brands, I've invited you to the podcast because you spoke at the Moscone conference. How is SEO and high-end brands coming together?
Joelle: Well, I was looking for new and innovative things to bring to our clients. Not only do we focus on-page SEO we're also looking at technical SEO as well as new things we can bring to them. How can we integrate voice? How could we integrate visual search? How can we make sure that when their audience looks for them in search that they're getting visually pleasing results, not only text-based results.
Peter: Yes. This is why I was very interested in your presentation, in a time when everyone speaks about voice search you speak about image search or visual search. Your presentation was called Get To Look, Improv
