In the chaotic world of marketing mergers and acquisitions, how do you ensure a "clean exit"?
In this episode, Jonathan Baker, practice lead for mergers and acquisitions at Punctuation, dives into the critical intricacies of M&A in the marketing services sector. He shares the emotionally charged journey of selling a business and uncovers strategies that transcend mere financial gain, focusing instead on the value-driven aspects that make a deal truly beneficial.
You’ll discover…
Why the emotional aspect of M&A can upend even the best-laid spreadsheets
The curious origin story behind the name "Punctuation"
The unique challenges and opportunities within the fragmented marketing services market
How lifestyle considerations often outweigh the highest financial offers
The latest trends in M&A that sellers and buyers need to know going into 2025
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