#95 Chinese Web Novels: The Hidden Golden Goose? (Publishing industry - part 2)

Started as a grassroots movement in the early Chinese internet, web novels slowly became a powerhouse of China’s cultural industry by producing powerful IPs. How did this industry came to be?Featuring- Tage : Author - Wei Xiaoma : IP Licensing Manager- Yang Zeyi : Technology Reporter 

To go further- Middle Earth episode #92 How writers, bookstore owners, and printers survive in China’s publishing industry- Middle Earth episode #69 The Seducing Power of IPs- Middle Earth episode #90 Women in China’s Cultural Industries- Middle Earth episode #79 Exploring Wuxia (think "Crouching Tiger, Hidden Dragon") - Bitter No More: How Young Chinese Became Obsessed With TCM, article by Shao Yefan- China is reinventing the way the world reads, article by Yang ZeyiMiddle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next film or look for a specific talent, please get in touch! Chinese speaker? Follow our Bilibili account 阿拉丁_说电影With thanks to Ren Jiayin for production assistant, Li Muyuan for voice over and Sean Calvo for music support.

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