China’s card and board games market size was valued at $580 million in 2018, and is projected to reach $1.6 billion by 2025. On this episode we dive into the strengths and weaknesses of China’s market, how to protect your intellectual property, and recent trends in the industry. FeaturingMinlu Chen : Co-Founder & CMO of Gstone GamesHao Zhang :Founder of Labyrinth CultureIred Zhu : marketing director at Asmodee China

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! 

Recommendations- The Chinese game Film Centenary 电影百年- The Chinese game Garbage Classification 分了吧!- The localized game Dobble China 嗒宝中国版

Quiz's answers- It is the game Liubo 六博 whose rules are forgotten that was found in a Chinese tomb.- Bang! is the Italian game that got copied by the popular Legends of the Three Kingdoms 三国杀- It was the character Fang Siqi, coming from a popular novel, that was put into an erotic card game even though it is based on a true story and tells the story of a student being harassed by her teacher. With thanks toBrenden Gonsalves  for graphic design & Sean Calvo for music support. 

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