Today on the show we have the chairman of the legendary Cooke Optics empire. For over 100 years, Cooke has been at the centre of the filmmaking business. We've been listening to the community of which we are a part. We lead by introducing new products such as /i Technology, and we remember our success is built on a simple idea – do what the filmmaker needs.From Cooke Optics website:Our factory in Leicester, England has generations from the same family working side by side. That experience is un-beaten anywhere. We manufacture a full range of primes and zooms for 35mm, digital and Super 16mm photography, plus a range of large format stills lenses.We know our customers, and they know us, as individuals. Our rental partners do their training next to the craftsman who built their lenses. There are no barriers. We meet our customers at our factory, at trade events, distributors and rental houses and of course on the set.We're intolerant when it comes to tolerances. We research continuously to drive innovation. Our lenses are dependable and practical in use on the set; our optics superb. The lenses are straightforward to maintain – which is why so many rental facilities carry our products. Our manufacturing and testers keep going until we get each lens within our very tight specification. We get it right, whatever it takes. At the heart of what makes Cooke special is the “Cooke Look”. The Cooke Look® is about the science of creating beautiful images for the motion picture industry.As a result, for over a century, cinematographers have chosen Cooke lenses for a smooth roundness and dimensionality to the picture and for the velvety skin tones that flatter.
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