Tommy Griffith has been doing search engine optimization for more than 10 years. He previously managed SEO at PayPal and Airbnb, and now runs ClickMinded, a digital marketing training platform for marketers and entrepreneurs.
Tommy started ClickMinded as a side project while working full-time at Airbnb. He grew it until it started generating more revenue than his annual salary. Two years ago, he quit Airbnb to go full-time on it and ran into a number of problems in trying to grow the business from there.
In this episode we not only discuss the ins and outs of SEO in an organization but also what it took for him to burn all the boats and launch his own company. Note that it is not a kumbaya tale but rather a story of hard work.