Have you ever watched Olympic archery? Picture the target and the rings as they get smaller and smaller toward the bullseye. The best archers know that aiming for the bullseye is the goal, but as long as they consistently hit the target they will win.
The same applies in marketing. Your bullseye client is the ideal of the ideal. They are the client that your messaging should always be speaking to when you shoot the arrow of marketing. However, if you miss and you hit one of the rings, you’re actually expanding your reach.
Why? Because as long as you’ve landed on the target, your message has been heard.
Ready to learn more? Listen in to learn:
- What your “bullseye client” is compared to “target market.”
- Why “bullseye client” marketing expands your reach and visibility.
- How to attract more “bullseye clients” with your messaging.
In This Episode:
[02:24] - Learn how to sell by obliterating objections.
[04:27] - Alex shares the three key insights you’ll learn in this episode.
[06:15] - How Olympic level archery applies to sales and marketing.
[09:12] - The arrow is your message, the bow is your media sources, and the target is your market.
[13:38] - Who is the bullseye client for GBO?
[15:45] - Why you can have different bullseye clients for each of your offers.
[18:52] - If you aim for the bullseye and miss, you’ve actually expanded your reach. Learn why.
[19:46] - How do you attract more bullseye clients with your messaging?
- Speak to their aspirations of your ideal client?
- What are they affiliated with?
- What are their attributes?
[20:56] - Alex recaps the moving away from keys:
- What are their frustrations?
- What are their fears?
- What are their foibles?
[22:26] - The Alexism is, “The secret to wildly successful entrepreneurship is the willingness to look bad in public more often than your competitors.”
[23:41] - Hear a quick review of the key insights in this episode:
- What your “bullseye client” is compared to “target market.”
- Why “bullseye client” marketing expands your reach and visibility.
- How to attract more “bullseye clients” with your messaging.
[25:41] - If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link!
[27:38] - In honor of this episode, Alex gives listeners a final gift. You can get a 30-day free test drive of Kartra.
Links and Resources:
Alex Mandossian
Alex Mandossian Fan on Facebook
Alex’s Friday Live events
MarketingOnline.com
Marketing Online 4-Part Video Training Series
Alex Mandossian on YouTube
Alexisms by Alex Mandossian
All Selling Aside on iTunes
