What stocks do you own and why do you own them? What are the fundamentals that ultimately drive stock market returns? I'm Alex Mason, an individual investor like you. Join me in my journey to decode the business behind the stock, and uncover principles and best practices for individual investors. My goal is to improve your investing process with knowledge and insight through case studies of real companies. This is the show where we explore the histories, business models, and economic characteristics of publicly traded companies, as well as mental models to complement investment analysis.