Competing priorities - goals and budget, immediate results and long term sustainability, efficiency and authenticity - communications is full of them. But that friction can be the source of the best, most creative and most profitable work your company does. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to make sure your programs have enough friction for the magic to happen.

Podden och tillhörande omslagsbild på den här sidan tillhör Gini Dietrich, Founder of Spin Sucks. Innehållet i podden är skapat av Gini Dietrich, Founder of Spin Sucks och inte av, eller tillsammans med, Poddtoppen.