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How to Make the Horizon Model Better with Visibility Planning with Brant Cooper

Brant Cooper is an author, disruptor, and lean innovation expert. He is CEO and founder of Moves the Needle and Market By Numbers. Brant joins Etienne de Bruin this week to explore how to improve the horizon model with visibility planning. 

Here are some ideas you’ll hear them explore:

The Horizon model originally suggested that companies plan their growth initiatives over three different time horizons, but somewhere along the line, people started equating the horizons to innovation, which was not ever part of the core concept.

The innovation mindset can be thinking of ways to tweak your existing business model rather than inventing a new one. “How do I take my existing technology and leverage it in different ways?”

Mature companies must first understand what their core objectives are over time when using the visibility model.

The decision to determine how resources are used should be based on the evidence for the impact those different projects are going to have.

“Horizon planning is arbitrarily assigning time to planning.”

What stops agile within a company is that agile doesn’t reach beyond the technical.

“You don’t have to abandon your existing horizon - you’re just using the visibility to actually populate your horizons as opposed to the other way around.”

“We have to understand that the world we live in can change so quickly that today’s v1 is tomorrow’s v2.


Brant Cooper on the Web | LinkedIn | Twitter

Email him at [email protected]

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