We set out to talk with our guest on this one about content. What evolved is so smart and delightful... Join us for a dive that goes pretty deep into the world of how AI plays into content marketing, with the esteemed Andy Crestodina. You will have a greater understanding of AI - we promise.
Learn About...
- Defining Content Marketing: Understand the core principles of content marketing and how it differs from traditional advertising.
- Combining GA4 Data with ChatGPT: Discover how integrating Google Analytics 4 (GA4) data with ChatGPT can enhance content planning and precision.
- AI in SEO: Explore the evolving role of AI in SEO and how it can help small to medium-sized businesses rank higher in search results.
- Measuring ROI: Learn how to better measure the ROI of your content efforts by integrating data from AI tools and GA4.
- Niche vs. Broad Content Strategies: Get insights on when to narrow the focus or expand the scope of your content campaigns.
Our Guest...
Andy Crestodina is the CMO and co-founder of Orbit Media, an award-winning digital agency. With over two decades of experience, Andy has applied his expertise in SEO, analytics, and content strategy to drive visibility and lead generation for more than 1,000 businesses. His data-driven approaches and innovative use of AI have consistently delivered measurable impact for clients. Andy is a thought leader in digital marketing, known for his grounded strategies and keen understanding of audience behavior.
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