Black Hat vs. White Hat SEO - and why most home pros are getting it wrong

As the owner of an interior design, staging, organizing, or window treatment business, you've likely had a few thoughts about your SEO. You might have even hired someone to work on it. But what if you haven't been getting increased website traffic after months of paying for that work? Or what if you WERE getting traffic and it suddenly dropped off the face of the earth?

If that describes your situation, your website might be using black hat SEO, and as the owner of the business, you need to get that fixed as soon as possible.

Today on The Kate Show, I'm sharing the difference between black hat and white hat SEO, the dangers of using black hat tactics, and how to know if those tactics were used on your website. Plus, I'll share what you can do to fix or improve your SEO the right way going forward.

Stream this episode wherever you get your podcasts or watch it on YouTube and Spotify.

Resources You'll Love

• Why I'm deleting my business social media: https://www.katethesocialite.com/just-kate
• Get a marketing plan for your home industry business: https://www.katethesocialite.com/marketing-calendar
• Get a complimentary 1:1 marketing audit LIVE with Kate: https://calendly.com/socialite/socialite-vault-inquiry

Timestamps:

(0:00) Introduction to Black Hat vs. White Hat SEO

(5:00) The Basics of SEO and Its Importance

(8:07) What Is Black Hat SEO and Its Examples Tactics

(14:16) What Is White Hat SEO and Ethical Practices

(16:49) How to Fix Your SEO and Use White Hat Tactics Exclusively

(19:38) Warnings and Final Advice