Fair Trade, Certified B and More
Ever wonder what the Fair Trade label on products *really* means? How about that elusive Certified B Corp distinction?
“All-natural”, “fat-free”, and “non-toxic” are blanket marketing statements that have no real meaning. But third party certifications? Their distinct logos distinguish the best from the rest.
Yet while certifications are meant to give consumers confidence, it can be difficult to understand what all the different labels stand for.
On today’s show I break down the differences between products that are MADE SAFE® and GOTS certified. I demystify the Certified B Corporation label, too, before bringing you an interview with podcaster, marketing professional, and Fair Trade expert Liza Moiseeva.
Enjoy!
* This week’s episode is sponsored by Oregon State University Ecampus.
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