Chiara Varazzani, PhD is the Principal Advisor at the Behavioral Insights Unit in the Victorian Government's Department of Premier and Cabinet in Australia. Chiara is Italian born, French-educated, and employed in Australia, adding her to the list of Italian-born behavioral scientists we’ve had on our show (Cristina Bicchieri, Francesco Gina, and Silvia Saccardo, in case you’re counting).
She blew us away with her passion for behavioral science as well as her comments about the way our brain calculates the ratio between effort and reward with dopamine and noradrenaline. It was a reminder that there is hard science behind why we do what we do. She also wondered why so much of behavioral science interventions rely on what she very passionately described as old school methods. Interesting question!
If you’re a marketer or a health care provider, Chiara has insights that prove beneficial to your work. And if you have any ideas on how to use smell in the world of sales incentives, we’d love to talk with you about that!
We also had a great exchange about music. Chiara has very wide musical interests and her playlists are bound to invite you into some wonderful, and possibly unfamiliar, artists.
Please enjoy our conversation with Chiara Varazzani.
© 2020 Behavioral Grooves
Kurt Nelson, PhD: @WhatMotivates
Tim Houlihan: @THoulihan
Links
Chiara Varazzani, PhD: https://www.linkedin.com/in/cvarazzani/
Antonio Damasio, PhD: https://en.wikipedia.org/wiki/Antonio_Damasio
FMRI: https://en.wikipedia.org/wiki/Functional_magnetic_resonance_imaging
Electroencephalogram (EEG): https://www.mayoclinic.org/tests-procedures/eeg/about/pac-20393875
Portable EEG: https://imotions.com/blog/eeg-headset-prices/
Common biases and heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit#
Sleep, Rotten Eggs and Smoking Study: https://www.jneurosci.org/content/34/46/15382
BETA (Behavioral Economics Team of Australia): https://behaviouraleconomics.pmc.gov.au/
BETA Impact Report: https://behaviouraleconomics.pmc.gov.au/sites/default/files/resources/pmc-beta-impact-report-web.pdf
Dopamine: https://en.wikipedia.org/wiki/Dopamine
Noradrenaline: https://www.sciencedirect.com/topics/medicine-and-dentistry/noradrenalin
Neuromarketing World Forum: https://www.neuromarketingworldforum.com/
Michael Hallsworth & Music: https://behavioralgrooves.com/episode/michael-hallsworth-from-mindspace-to-east/
Cristina Bicchieri, PhD: https://behavioralgrooves.com/episode/cristina-bicchieri-social-norms-are-bundles-of-expectations/
Francesca Gino, PhD: https://behavioralgrooves.com/episode/francesca-gino-curiosity-and-rebellion-makes-your-career/
Silvia Saccardo, PhD: https://behavioralgrooves.com/episode/silvia-saccardo-ethics-of-decisions-and-italian-rap/
Jana Gallus, PhD: https://behavioralgrooves.com/episode/jana-gallus-the-role-of-precision-in-incentives/
James Heyman, PhD: https://behavioralgrooves.com/episode/behavioral-grooves-1-james-heyman-phd/
Musical Links
Leonard Cohen “Suzanne” with Judy Collins: https://www.youtube.com/watch?v=toEk9DaLrgs
Jacques Brel “Marieke”: https://www.youtube.com/watch?v=wfGDpzL9H7Y
Fabrizio de André “Creuza de Ma”: https://www.youtube.com/watch?v=78YNQ7zzxvQ
Antonio Vivaldi: https://en.wikipedia.org/wiki/Antonio_Vivaldi
Bombino: https://open.spotify.com/album/4gcKhaSReWjY8R5q2jMdLz?highlight=spotify:track:6p3PMnO8z1I8fPqx2j1Mkj
Trent Reznor: https://en.wikipedia.org/wiki/Trent_Reznor
Natural Born Killers Soundtrack: https://en.wikipedia.org/wiki/Natural_Born_Killers_(soundtrack)
Judy Collins: https://en.wikipedia.org/wiki/Judy_Collins
Stephen Stills “Suite: Judy Blue Eyes”: https://www.youtube.com/watch?v=kVUwrifwKrI
Tim Houlihan “Those Who Discovered the World”: https://open.spotify.com/track/1UMdtl78cXrrrRZRQ0zRSv
Tim Houlihan “Aljezur Sunrise”: https://open.spotify.com/track/1UMdtl78cXrrrRZRQ0zRSv
