Jason Rome of Skookum joins us on A Sherpa’s Guide to Innovation podcast again, this time talking about the common misconceptions and misapplications of design thinking. He pulls in his customer experience insights, just as he did on Episode 25, to explain how the value of design thinking is not found in the workshop event but in the subsequent iterations and execution of the work. Collected from years of human-centered design work with large organizations, Jason shares such nuggets of wisdom as:
Balance desirability, feasibility, and viability.
Fall in love with the right problem, not a solution
Design for who people simply are, not who we wish they were
The essence of strategy is choosing what not to do