Here is today's question - what’s your signature story?
The story that you know works every time. That when you tell it in a pitch you can feel the room you’re speaking to start to SHIFT. A shift from logically thinking about the transformation or change or you’re trying to describe to actually feeling them. When the whole room starts to embody the exact moment in time and space that you’re describing. The smells, the sounds, the situation or struggle, and the possibility of what might happen next. That shift as an influencer is where all the magic happens. In that space, they stop hearing your story, and they start hearing their story. The struggles they are currently facing. The transformation they could experience. The results that are available for them. Having worked in the speaking industry, I’ve heard literally thousands of signature stories. Stories designed to shift hearts and minds on a particular idea. Stories that the tellers themselves have refined over years to make sure they are as impactful as humanly possible.
I’ve seen those that work, those that fail and those rare few that have the ability to shift an entire room on its axis in a matter of minutes. So when I happened to be in a room listening to today’s guest decode signature stories in a way I had never heard before, I knew I had to have him on the podcast.
Today’s guest Colin Boyd is obsessed with helping experts and entrepreneurs present in a way that creates action or sell from stage in a non pushy way. He keynotes at conferences around the world on topics such as persuasive communication and selling ideas. His clients include Coca Cola, Suncorp, Fuji Xero, and Hewlett Packard. He runs high-level mastermind programs for speakers and content creators and delivers his signature program Sell From Stage Academy® which helps people turn every presentation into a conversion machine.
LinkedIn https://www.linkedin.com/in/colinboyd/
Instagram & Facebook @colinboyd
This isn’t just a conversation about selling, although you could transform your sales results by applying even one lesson. This is a conversation about traction, about bridging the gap between the action you want people to take and them actually taking it.
To use Colin’s language, your ONLY role as an influencer, as a leader, as a speaker, is to create and hold a ‘sacred space of transformation’.
Then your next job? Finding the most compelling way to invite people in.
Your story, especially the parts of it that you find the most uncomfortable to tell, is always the most compelling way.
References and links mentioned
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