197 - Beyond Fake Meat — Opportunity For Plant Proteins: Lentils, Peas and Beans

No, we're not talking about pretend meat in this episode. We’re talking lentils, peas, and beans and their potential growth opportunity as a food and crop category. Lionel Kambeitz, CEO and co-founder of Above Food, explains his company's role in providing improved plant protein products to a hungry marketplace. He discusses food tribalism, the concept of "naturally regenerative” crops, and the five specifications his company requires of their contract farmers. In many ways this is a discussion about where food production and marketing is headed, beyond plant proteins. Sponsored by LandTrust landtrust.com