Biologically, we’re wired to always seek safety. When a brand new client steps into our studios or fitness classes- there can be so many unknowns, it doesn’t always feel like a safe zone. On top of that, they’re expected to take themselves out of their comfort zone and into a state of vulnerability- the complete opposite of safety! The more that we can make our clients feel safe when they come into class, the more likely they are to get the most out of their workout, and in turn, come back more often.
In this episode, we speak with our guest about how our genes can either have a good expression or bad expression based on the environment we’re in. We see this in identical twins- how despite the exact same genetic code, they can have completely different expressions and therefore different body types and personalities as they develop.
The experience we provide as fitness professionals should go well beyond telling people how to exercise effectively and what food to eat. We must create an environment where their good genes can switch on and express themselves- this happens through personalization: by getting to know them and understand them a little better, this informs how we speak to them, how to motivate them, which classes to suggest they take and what time of day. This can expand all the way out to how they are marketed to.
When we accomplish this the best version of themselves can literally be expressed via their genes. By giving our clients minds and bodies what they need, it allows them to feel like they’re in the right place- and sometimes that effect is more powerful than the class itself.
