HR Leaders
Leading from Purpose at ING & LEGO

Leading from Purpose at ING & LEGO

In this episode, Nick Craig, President of Core Leadership Institute, Loren I. Shuster, CHRO at The LEGO Group and Maaten van Beek, HR Director for ING join me on the show to discuss purpose and what it means for them personally and for their organisations.


Most organizations want to create a work environment that helps their employees succeed, but they struggle to translate employee feedback into timely, effective action.

If you’re looking to get a clear picture of employee engagement in real-time, anytime, visit to learn more.

Episode Highlights

[02:48] - Why bring purpose to ING & LEGO?

[06:13] - What impact has purpose had on the organisation?

[08:50] - What about the impact on you personally?

[11:49] - Origin or the crucible stories

[16:32] - Advice for companies who want to embrace purpose

[18:10] - What challenges did you face?

[20:44] - Christopher shares his purpose

[24:54] - Nick shares his purpose

[29:35] - How do you enable employees to operate from their purpose?

[31:44] - What if an employee does not align with your purpose?

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