Welcome to the What's Next! Podcast with Tiffani Bova.
I have the pleasure of welcoming Mo Bunnell to the show today. He helps complex organizations grow by scaling business development skills and creating a growth-oriented culture. He's the founder of Bunnell Idea Group (BIG), which has trained tens of thousands of professionals at hundreds of organizations. He is the author of The Snowball System and has a new book out called Give to Grow: Invest in Relationships to Build Your Business and Your Career.
THIS EPISODE IS PERFECT FOR… anyone looking to grow their business and deepen client relationships in a more meaningful, human-centered way.
TODAY’S MAIN MESSAGE… in this day and age, business development isn’t about deals but relationships. Mo dives into this approach and explores how to build authentic, lasting relationships that add real value and, ultimately, drive growth.
Key Takeaways:
Mo’s 3-step process to collaborate better and drive more revenue: fall in love with their problem, give them the experience of working with them, and make a recommendation.
The skills you need to do the work after you get the “yes” are the opposite of the skills you need to get the “yes.”
Those who identify where the decision makers see value and attach to it will find the magic.
Relationship building takes time and effort. Mo recommends quarterly audits to strategically delegate or automate tasks to create more space for relationships.
WHAT I LOVE MOST… take a few minutes to make a list of the 10-15 relationships that are the most important to your future success. Mo says these are the relationships you should be focused on developing now.
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