Phillip Black sits down with Leo Yao, General Manager of Timi Studio Group’s J3 studio, for an exclusive look at the making of Call of Duty Mobile and the upcoming Delta Force.
Discover how Timi shocked Activision with a two-month Nuketown demo, the secrets behind COD Mobile’s record-breaking live ops, and why Delta Force pivots to tackle Battlefield.
Insights:
The surprising dominance of
Crossfire in China over global FPS franchises.
The East vs. West FPS divide—tactical vs. arcade gameplay.
Delta Force’s PC-first pivot, cross-platform ambitions, and bi-monthly content updates.
Timi’s roots in humility and adaptability for live-service success.
Chapters:
00:53 Leo Yao and Timmy's Studio Group
02:31 Call of Duty Mobile: Development and Success
05:21 Challenges and Strategies in the Mobile FPS Market
09:23 Team Structure and Company Culture at Timmy
14:14 Cross-Platform Gaming and Future Trends
18:10 Chinese PC Shooter Market Insights
21:21 PC vs Mobile: A Developer's Perspective
23:38 Delta Force: Fitting into the FPS Landscape
25:49 Live Service and Content Updates
28:23 Monetization Strategies for Delta Force
30:14 The Rise of Extraction Shooters
36:54 Why Delta Force? The Strategy for IP's Revival
38:44 Conclusion and Final Thoughts
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