In this episode, Steve Larosiliere interviews Jo Huddle, the owner of 5'1 Perspective. Jo shares her journey as a small business owner in the woodworking industry. She discusses how she started her business during the COVID-19 pandemic and the challenges she faced. Jo talks about reinvesting in a laser machine to scale her business and streamline her production process. She also highlights the rewards of being able to bring her customers' visions to life and the satisfaction of creating personalized keepsakes. Jo shares her experiences with marketing and the need to improve in that area. She expresses her desire to find more passive income streams and considers the possibility of hiring help in the future. Overall, Jo's story is a testament to the resilience and creativity of small business owners.
Takeaways:
Starting a small business during challenging times is possible with determination and resourcefulness.
Investing in the right tools, like a laser machine, can help streamline production and scale the business.
Marketing is a crucial aspect of running a small business and requires continuous improvement and adaptation.
Finding passive income streams can provide stability and growth opportunities.
Knowing when to hire help and delegate tasks is essential for business growth and personal well-being.
Creativity and the ability to bring customers' visions to life are rewarding aspects of being a small business owner.
Chapters:
00:00 Introduction and Background
02:16 Starting a Small Business During Challenging Times
03:36 Scaling and Streamlining Production with a Laser Machine
09:03 The Challenges and Importance of Marketing
11:17 Exploring Passive Income Opportunities
11:43 Considering Hiring Help for Business Growth
19:37 The Benefits of a Reliable Laser Machine
26:19 Business Performance and Seasonality
31:30 The Importance of Marketing and Branding
33:49 Overcoming Mental Blocks and Embracing Growth
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