Dave chats w/2 different student athletes w/strong social media presences about their perspective and how they are able to monetize their NIL. On the tik tok platform @mattyice5 has over 100k followers and @jaylinreed7 (starts at 37:18) has over 1M. Both individuals give us a glimpse into the social media world and how they built their audience, how they got started and details on how their branding deals came about. It is extremely informative on how this world works and how others that aren't from high profile schools can take advantage.

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