Hey friends! Have you ever considered what it might be like to marry your interests and passions within your business? In this episode, I brought on Jordan Kentris of A Good Day, a bespoke experience studio specializing in custom stationery, events, branding and user experience.
Jordan has taken his love for physical products and his background in User Experience (UX) to create a better customer journey for his clients. We talk about what he’s done to create this process for his customers and the benefits that come with developing a strong focus on customer experience.
He gives us a better look into how you can incorporate this into your email marketing strategy and what data you should be looking for to create change within your business. Be sure to take notes because Jordan shares a few concrete strategies you can implement and his favorite tech tools for tracking customer engagement on your website.
If you want to learn more from Jordan, join us in Proof to Product LABS. He’s one of our LABS members and we have a special Coffee Chat coming up where he’ll answer user experience questions for the group!
ON TODAY’S EPISODE:
- How he’s begun to merge the two sides of his business together
- Why this work is important to Jordan
- How he goes about creating a strong user experience
- What you can do to create and market your products in a way that relates to your ideal customer
- Why Jordan doesn’t like focus groups
- The direct benefits he’s experienced by placing a strong focus on customer experience
- What you should be looking for within your analytics to create change
- His recommendations on the UX, user experience and customer journey for people on your email list
- How email marketing can give the feeling of a one on one conversation with customers
- How Jordan defines success in his business and life
- What he’s focusing on for the rest of the year within his business
For full show notes and resources, head to: bit.ly/PTPEp169
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ABOUT PROOF TO PRODUCT:
Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!
