If you want your team to feel comfortable taking risks and being open, it’s up to you to set an example of vulnerability.

That big idea comes through loud and clear in this conversation with Aaron Witt, the CEO of BuildWitt. His company serves what Aaron calls the “Dirt World” — those businesses doing the infrastructure and construction work most of us take for granted.

See how this up-and-coming leader sets the example of vulnerability, and learn a few tips to elevate your communication and storytelling skills along the way.

You’ll also learn:

How to create memorable content that resonates with people

The surprisingly “small” tip that will help you accomplish big goals 

Why every leader should level up their communication skills

The danger that might be lurking in times of big growth

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