Safeway was once one of our biggest supermarket chains, so why did it drop down the list of top performers before disappearing altogether?
The BBC Business journalist, Sean Farrington, looks into it and speaks to the former Safeway director, Teresa Wickham, a former Safeway supplier, Judy Garner, and the News Editor, Ronan Hegarty, from The Grocer magazine.
Alongside them all to analyse Safeway's fortunes is the self-made millionaire and serial entrepreneur, Sam White.
This episode was produced by Viant Siddique.
Toast examines the brands that reached dizzy heights only to end up…toast.
It is a BBC Audio North production for Radio 4 and BBC Sounds.
You can email the programme at toast@bbc.co.uk
Feel free to suggest topics which could be covered in future episodes.
Sliced Bread returns for a new batch of investigations in May. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.
Podden och tillhörande omslagsbild på den här sidan tillhör BBC Radio 4. Innehållet i podden är skapat av BBC Radio 4 och inte av, eller tillsammans med, Poddtoppen.
