I don’t know about you, but I am all about simplicity.

When it comes to optimization, I prefer to speak directly to someone who is ready to make a decision. Keep the feedback loop short and sweet.

The longer the sales cycle, the more variables you have to consider.

In this episode, I’ll give you my two cents about why I prefer shorter sales cycles and how they can benefit you too.

You’ll Discover
  • Benefits of a short sales cycle [5:08]
  • Why I’m an advocate for short sales cycles [5:47]
  • You might not reach the largest market, but that shouldn’t be the goal [7:06]
  • What you should focus on when building a lifestyle business [7:48]
  • The downside of long sales cycles [9:05]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

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