How do you set yourself apart from competitors who are offering something similar to you?

Some business owners will get stuck selling something as a commodity. Doing this is like tossing it into a pool with a hundred other similar offers available, causing it to lose its value.

In this episode, I cover how you can increase your value by selling your knowledge as a solution, rather than a commodity.

You’ll Discover
  • How and when does price comparison come into play? [6:37]
  • Using your unique mechanism to charge what you’re worth [7:52]
  • Unique solution vs. commodity [8:11]
  • How I came up with my own unique mechanism when I was in sales [8:56]
  • If you are constantly running into objections, you need to change something on your end [9:50]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

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