Guest Episode with Alexis Vera - VP Creative & Strategy at SGK
Another great Guest Episode - Lisa hosting solo and talking to the vivacious Alex Vera about current upcoming trends within the beverage/ drinks sector
KEY AREAS OF DISCUSSION:
1. SOBRIETY
- Rise in non drink drinking (how will this play out when we go back to socialising)
2. INNOVATION
- How do we celebrate this return to humanity and connection - innovation in drink space?
3. HEALTHY FIXING
- linked to Sobriety but in beverages - are we now saying cheers with a CBD Cocktail?
4. CONNECTED BRAND EXPERIENCES
How do all these link or play out - what brands are changing the space - will there be a shift - will it reach a stage when even alcohol MUST have health benefits? Does this change AUS/US?
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