The data warehouse has become the central component of the modern data stack. Building on this pattern, the team at Hightouch have created a platform that synchronizes information about your customers out to third party systems for use by marketing and sales teams. In this episode Tejas Manohar explains the benefits of sourcing customer data from one location for all of your organization to use, the technical challenges of synchronizing the data to external systems with varying APIs, and the workflow for enabling self-service access to your customer data by your marketing teams. This is an interesting conversation about the importance of the data warehouse and how it can be used beyond just internal analytics.
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