This episode is an informal, behind-the-scenes look at the business and entrepreneurial journey of Robert Sikes and Greg Mahler, both well-known in the ketogenic bodybuilding community. The podcast, a sub-series of The Savage Perspective, is titled The Work, aiming to provide an unfiltered, raw take on their daily grind, challenges, and industry insights.
Introduction & Purpose of the Podcast
Robert and Greg discuss how the stars never align perfectly, so they're embracing the reality of recording even when life feels chaotic.
The podcast aims to pull back the curtain on their businesses, the entrepreneurial journey, and the various projects they have in motion.
Background of the Hosts
Greg Mahler, aka Keto Greg, has been in the ketogenic bodybuilding space for 11 years. He has competed in multiple shows, worked as a coach, and has a long-standing professional relationship with Robert.
Robert Sikes (Keto Savage), a natural ketogenic bodybuilder, started Keto Savage in 2016 and Keto Brick in 2018. His businesses now include supplements, apparel, and coaching services.
Business Operations & Challenges
They discuss the complexity of running a food production business (Keto Brick), apparel lines, and coaching while navigating unexpected obstacles like ingredient delays, supplier issues, and weather disruptions.
The highly requested Carnivore Cake Pop flavor is returning after numerous production delays.
Apparel rebranding is in progress, aiming for a more strategic focus in 2025.
Entrepreneurial & Lifestyle Philosophies
They touch on the struggle of balancing work, bodybuilding, and personal life. Robert believes balance is a myth and prefers a hyper-focused, all-in approach.
They discuss the importance of setting massive goals to force growth (e.g., aiming for 10x results instead of incremental progress).
Fear of mediocrity is Robert's biggest concern, while Greg fears missing out on potential opportunities.
Industry Trends & Diet Debates
The Carnivore vs. Keto debate is always a hot topic in the nutrition space. They argue that labels and strict dietary definitions aren't as important as finding what works for the individual.
Online feuds and misinformation continue to spread, but they emphasize focusing on results over dogma.
Upcoming Events & Challenges
Savage Shred 2025 Challenge: A 9-month transformation and reverse dieting challenge with $10,000 in cash prizes.
Natural State Bodybuilding Competition (September 2025): Registrations are now open. Greg and other athletes from the community will compete.
Quarterly Savage Retreats: Next one in April will focus on hunting and fitness with expert Bruce McGlenn in Washington. Future retreats are being planned for different themes.
Personal Updates
Greg has a new gym partner (his girlfriend, Katelyn) and a humorous "shared custody" contract for training sessions.
Robert and his wife, Crystal, are expecting their second child, which will shift their training schedules.
Final Thoughts & Podcast Goals
They plan to keep The Work as a consistent weekly update on their entrepreneurial, fitness, and personal journeys.
Listeners are encouraged to leave comments with topics they'd like covered in future episodes.
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