For the first time ever, Google lost search users.
This signals a fundamental shift towards AI-powered search and marketers need to adapt their strategies now for this emerging reality.
The signs were there. ChatGPT's rise. Perplexity's growing user base. And now, Ofcom's data confirms what many of us suspected: traditional search is evolving.
Think about how you find information today. Need a quick answer? You might ask ChatGPT. Looking for market insights? Perplexity AI might be your first stop. The data shows you're not alone.
But here's what fascinates me: Google's advertising revenue hit record highs in Q2 2024, up 10% when analysts expected a decline. Seems contradictory, doesn't it?
Let me explain:
Whilst Google's user base shrinks, those who remain are more engaged, more likely to convert. The platform isn't dying – it's transforming.
What does this mean for your marketing strategy?
First, don't panic. Your SEO efforts aren't wasted. But you need to expand your horizon beyond traditional search optimisation. Enter GEO – Generative Engine Optimisation. It's SEO's evolution for an AI-first world.
Here's your action plan:
1. Keep optimising for traditional search
2. Start learning GEO principles (watch this video: https://www.youtube.com/watch?v=FoIc8LkSETo)
3. Track AI-referred traffic carefully
4. Diversify your traffic sources
The future of search isn't a SINGLE platform anymore. It's a symphony of traditional search engines and AI-powered tools. And like any good orchestra, success comes from mastering multiple instruments.
Want to stay ahead? Start preparing for this shift today. Your future self will thank you.
Apply for a FREE website and marketing review:
https://exposureninja.com/review/
Watch this as a video instead:
https://exposure.ninja/google-nightmare
Get the show notes:
https://exposureninja.com/podcast/342/
Listen to these episodes next:
ChatGPT Search — The Ranking Factors We Know
https://exposureninja.com/podcast/339/
How to Rank in Google’s AI Overviews
https://exposureninja.com/podcast/319/
The Best SEO Strategies for 2025
https://exposureninja.com/podcast/341/
