This week on The Dojo, we dissect the recent collapse of AllPlants, a UK vegan meal delivery service, amidst a massive marketing spend. We analyse their financial data, marketing strategies (social media, SEO, PPC), and pinpoint critical errors.
We also discuss the upcoming Black Friday sales frenzy, contrasting brands embracing the hype with those choosing alternative strategies. Finally, we provide an update on the Wicked movie's marketing success.
Timestamps
00:00 - Introduction
01:30 - AllPlants Case Study
15:00 - Black Friday Marketing Strategies
25:00 - Wicked Movie Marketing Update
35:00 - Key Takeaways & Actionable Steps
Podden och tillhörande omslagsbild på den här sidan tillhör Tim Cameron-Kitchen. Innehållet i podden är skapat av Tim Cameron-Kitchen och inte av, eller tillsammans med, Poddtoppen.
