Microsoft introduced three tiers of new partner benefits packages in January 2024 that were designed for partners to purchase to help meet different types of channel needs. Our guest on this episode, Microsoft MVP AJ Ansari of DSWi, has been looking closely at these benefit levels and joins us to share some of his observations about the elements of each offer, the value of different options, and how different kinds of organizations might be able to use them to their advantage. We also discuss what these offers say about Microsoft's channel engagement priorities today and how they differ from other programs and incentives.
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