There is a myth out there that influencers are only useful for B2C.Today, we’re going to set the record straight.Influencers are more important than ever in B2B — and you can start taking advantage of their help today.In this Takeover episode, host Casey Cheshire speaks with Neal Schaffer, CEO & Principal Social Media Strategy Consultant at NealSchaffer.com, about how B2B companies can leverage influencer marketing.
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