QNX’s John Pelliccio: How sound systems are becoming a new selling point

John Pelliccio, the global product marketing director for QNX, joins the “Shift” podcast to discuss how vehicle sound systems are becoming more customizable.

Pelliccio explains how QNX is streamlining audio systems to cut costs and give consumers the ability to personalize how they listen to music.

Audio could be the next differentiator between automakers as new sound systems transform consumer experience — but that requires moving audio onto the main chip in a software-defined vehicle.