I had the pleasure of interviewing Jen Liddy, a brand messaging and content strategy expert. Jen shared her unique approach to marketing, focusing on putting the audience at the center of all content. She introduced her MVP framework, which consists of mirroring, voice, and the power of the word "you." She highlighted the significance of making content relatable and engaging for the audience.
TIMESTAMP:
00:00:01 - Introduction to Audience-Centric Marketing
00:03:19 - The Difference Between Audience-Centric Marketing and Regular Marketing
00:07:15 - Importance of Using "You" in Content Creation
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