On today’s podcast episode, we discuss what actually ends up happening to TikTok, what an X and Truth Social alliance might look like, and who TikTok Shop might enter a joint venture with. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

 

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For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-daily-very-specific-highly-unlikely-predictions-2025-part-1

 

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Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.

 

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