We sat down with Bob Moesta, the President and CEO of The ReWired Group, and pioneer of the Jobs To Be Done Theory. The topic: spotting and strategizing around non-consumption. Through this lens companies can see where they can enter a market and compete against...nothing!

Podden och tillhörande omslagsbild på den här sidan tillhör Clay Christensen's Forum for Growth and Innovation at the Harvard Business. Innehållet i podden är skapat av Clay Christensen's Forum for Growth and Innovation at the Harvard Business och inte av, eller tillsammans med, Poddtoppen.