I remember being subscribed to this email newsletter from a guy named Josh, all about email marketing (kind of meta)...
Every single day, a new email from Josh would pop up in my inbox, and I'd open it right away.
These emails were different, a bit weird even, but in the best way possible. Each one would start with something that felt totally random, a story about something Josh experienced. No mention of email marketing whatsoever.
But every time I was hooked. I just had to know how the story ended.
And then, bam, right at the end, with just two or three lines he'd tie it all back to email marketing in a way that just clicked.
Those emails weren't just informative; they were actually enjoyable, to the point that I looked forward to them.
Now being able to hold someone's attention like that always seemed like a magic superpower to me... but I learned that it's not.
In this episode, Gabrielle Dolan, who's been teaching the craft of storytelling for over 20 years, reveals how you can grow your storytelling skills and use them to communicate your message in a way that stick and, most of all inspires action.
And as service design professionals, we know that getting people to take action is critical for change but also very challenging.
So whether you consider yourself a natural storyteller or not, this episode is packed with practical wisdom you won't want to miss.
Josh, by the way, stopped sending his daily emails a while ago, but as you've noticed his lessons have stuck with me.
Enjoy the episode and keep making a positive impact!
Take care,
~ Marc
--- [ 1. GUIDE ] ---
00:00 Welcome to Episode 214
03:30 Power of stories
06:00 Why stories make communication better
08:00 Dealing with skepticism
13:00 Why Organizations seek facts over stories
14:30 Story-Resistant Culture
18:00 Practical tips in becoming better storytellers
23:00 Finding your stories
24:00 Using spreadsheets
28:00 How to be comfortable using them
31:30 How to see if it's working (Tracking progress
34:00 Indicators of Success
37:00 Potential of backfiring
39:00 Gauging level of emotion
42:00 Advise from Ral
44:00 How Ral's storytelling evolved
45:30 How to use AI in storytelling
48:30 Storytelling vs acting
49:30 What's next in her storytelling journey
51:30 What kept her going
52:30 Resources
55:30 Question to ponder
--- [ 2. LINKS ] ---
https://www.linkedin.com/in/gabrielledolan/
https://gabrielledolan.com/
Magnetic Stories by Gabrielle Dolan (Book) -
https://a.co/d/aA780d8
--- [ 3. CIRCLE ] ---
Join our private community for in-house service design professionals.
https://servicedesignshow.com/circle
