Balancing Brand and Demand in a Scale-Up Business

This week's show is entitled, "Balancing Brand and Demand in a Scale-Up Business" and my guest is Chris Bauserman, CMO at Conexiom.

Tune in to Learn About:

Creating Urgency in Marketing: Use strategies analogous to spearfishing and account-based marketing to generate urgency in the market.

Foundations of Alignment: Rethink Ideal Customer Profiles (ICP) and analyze customer data to target high-value segments effectively.

ROI and Decision-making: Understand acquisition costs and customer lifetime value to make informed business decisions aligned with corporate objectives.

Watch the video, listen in below and/or read the transcript below.

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