Communication in a global context

The lecture, embedded within the Summer School “Communication in a Global Context” of the Purdue University, held at the University of Siena, offers an overview of the theories and practices of public relations, its functions in organizations and its role in society, underlining the involvement of public relations in strategic management. The collection contains 3 video content, 3 audio content and 1 PDF content: 01: Strategic management: an overview – video 02: Strategic management: an overview – audio 03: Strategic public relations – video 04: Strategic public relations – audio 05: Organizations and public relations – video 06: Organizations and public relations – audio 07: Slide – pdf