In this episode, we take a look at Action Faking. 

Learn more about The Consistency Code: 

What is Action Faking?

"Action-Faking: when you take solitary and/or uncommitted action that is NOT part of a bigger process

For the aspiring entrepreneur who wants to get rich, be his own boss, and blah blah blah, "action-faking" is ordering cards from Vistaprint." - MJ Demarco, Millionaire Fastlane

Action faking is all the stuff we do that makes us feel good about our progress without actually making any meaningful progress.

What does Action Faking Look Like?


Getting a gym membership but not going to the gym

Buying exercise equipment but not using it

Reading articles on the best shoes for running or the best running form but not running


Planning your entire week of meals but not prepping them

Reading about the best diets

Getting a free nutrition consultation but not hiring the nutritionist


Setting up a savings account but not setting up automatic transfers

Reading books on how to save but not taking action

Mental Health

Learning about meditation but not meditating


Creating your 5 year plan


Swiping left and right on an app, going on dates, but never being willing to commit.

Why do we Action Fake?

It feels like progress

It doesn't require risk

It's a good starting point

How to stop Action Faking

Plan your first real action and schedule it

Utilize accountability to get started 

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