CPG’s and other traditional houses of brands, have not had a lot of recent success launching new brands. Challenger brands get a lot of buzz, but they are struggling to scale. Meanwhile, retailers are quietly launching new “owned brands” every year that sell over $1B.
In this episode we cover the latest owned brand news from Amazon, Target, and Bed Bath & Beyond.
Episode 258 of the Jason & Scot show was recorded live on Monday March 29, 2021.
Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
Podden och tillhörande omslagsbild på den här sidan tillhör Jason "Retailgeek" Goldberg, Publicis & Scot Wingo, Channel Advisor. Innehållet i podden är skapat av Jason "Retailgeek" Goldberg, Publicis & Scot Wingo, Channel Advisor och inte av, eller tillsammans med, Poddtoppen.
