Remember the day you first heard you should be on Twitter? Or Facebook? Or Instagram? Last year, it was Tik Tok. Years prior, it was Periscope. And on and on it goes.
You hear the same about other marketing methods like building email lists, creating YouTube videos, starting a podcast, and blogging. And on and on it goes.
One of the challenges women entrepreneurs face is just understanding the right strategies to use to grow their unique businesses. Without that clarity, you can’t gain real momentum as it just dilutes your efforts.
So if all of this advice has your head spinning and confused about how to promote your business, then this episode’s for you. In it, I simplify how to think about your overall marketing strategy for better results.
On this episode of Promote Yourself to CEO:
4:45 - What are your strengths? Answering this question isn’t as easy as it seems and I discuss why.
6:13 - I reveal a few ways for you to gain clarity on what you’re naturally good at.
11:05 - What are the four sweet spot themes for entrepreneurship? I briefly talk about each one.
13:25 - Focusing on strengthening weaknesses only incrementally improves results. How can you focus on your strengths instead?
21:15 - The final piece of the puzzle is the real secret to long-term success for entrepreneurs.
24:12 - I dive into all five components of my marketing strategy, using myself as an example.
32:23 - I give a quick recap of the episode and your next action steps.
Full Show Notes
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