Ralph talks about the big questions clients are asking as they gear up for 2025: planning strategies, managing campaign expectations, and optimizing ad performance. He breaks down examples from brands across various sectors—covering everything from case studies on large national brands to niche and hospitality businesses. Ralph shares insights on how Tier 11 approaches campaign iterations, creative strategies for user-generated content, and the layered landscape of influencer marketing. This episode is packed with straightforward, no-nonsense advice for making solid marketing moves that can set businesses up for a strong start to the new year.

Chapters

  • 00:00:00 - Introduction and Solo Host Spotlight
  • 00:00:35 - Preparing for Strategic Shifts in 2025
  • 00:01:55 - Frequently Asked Client Questions
  • 00:03:49 - National Brand Case Study
  • 00:07:29 - Insights from a Hospitality Sector Case
  • 00:11:10 - Success Story: Niche Business Tactics
  • 00:14:42 - Mastering Campaign Frequency & Strategy
  • 00:19:16 - Creating Powerful UGC Content
  • 00:25:30 - Levels of Influence: A Guide to Marketing Strategies
  • 00:29:35 - Final Thoughts and Audience Connection

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AdCritter for Agencies

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