In this special live workshop edition of the podcast, the team at Tier 11 dives into a behind-the-scenes strategy session with a real brand, tackling the financial backbone of scalable growth. From calculating Net Allowable CAC (NAC) to mapping out customer LTV and building membership-first funnels, this episode is packed with actionable insights. Discover how to avoid costly scaling mistakes, implement profit-first media strategies, and make smarter decisions with the right data. Whether you're driving eCommerce, subscriptions, or both, this is a raw, real-time breakdown of what it actually takes to grow profitably at scale.

Chapters:

  • 00:00:00 – Welcome to Perpetual Traffic: Let’s Get Into It
  • 00:00:17 – Business Models, Boundaries & What We’re Not Sharing
  • 00:02:40 – NAC Unpacked: The Metric That Changes Everything
  • 00:05:08 – Meet the Team Behind the Strategy (and the Brand in Focus)
  • 00:06:12 – Dollars in, Dollars Out: The Ad Spend That Drives Growth
  • 00:08:44 – LTV vs CAC: The Truth Behind Customer Profitability
  • 00:11:23 – Drawing the Line: Setting Smart, Scalable NAC Targets
  • 00:14:49 – What It Really Takes to Scale Without Burning Cash
  • 00:18:53 – Membership vs E-comm: Mapping the Buyer Journey
  • 00:19:23 – Ads That Stick: How to Push LTV Higher From Day One
  • 00:21:06 – Target Smarter: Tools That Take the Guesswork Out
  • 00:22:48 – Why Subscribers Are the Real Growth Engine
  • 00:23:40 – Power Moves: CAPI & Data Suite in the Acquisition Stack
  • 00:26:07 – Looking Back to Move Forward: What the Data Tells Us
  • 00:30:51 – Hit the Number, Kill the Churn: The NAC Target Playbook
  • 00:35:01 – Wrapping It Up: Takeaways, Clarity, and What’s Next


LINKS AND RESOURCES:


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Perpetual Traffic

[Live Demo] How to Determine an Membership/eComm Biz’s nCAC

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