Welcome to the Perpetual Traffic podcast, where Ralph Burns and Kasim Aslam dive into the world of Search Engine Optimization (SEO) with expert Michael Cottam. In this episode, we'll explore the impact of seasonality on hotel pricing, hotel options in Tahiti, and top activities to enjoy there. We'll also delve into the importance of schema markup in establishing author expertise, effective link building strategies, and the role of social media signals in boosting your ranking. Don't miss out on our thought-provoking conversation about the moral implications of relying on AI for content generation and hear how Michael was able to outrank Trip Advisor for a coveted search term. Join us for a wealth of insights and expert advice on SEO!
In This Episode, You'll Learn:
00:00:00 Unlocking The Potential of SEO with Michael Cottam
00:06:06 Exploring The Frontier of Conversational Search Engines
00:08:32 The Difference Between Deep & Surface Level Content
00:11:13 AI-Crafted Content: The Future of Travel Writing with "Best Time to Visit Saint Lucia"
00:13:03 Google's AI Content Guidelines: Decoding the Algorithm
00:15:25 Google's User-Centered Approach: Balancing AI and Engagement
00:20:24 The Importance of Accuracy: Reflections from Gretzky's Quote
00:26:10 Building Authority Over Time: A Decade of Content Creation
00:28:25 The Responsibility of Content Creation: Holding Ourselves Accountable
00:30:01 Google's Quest for Authority & Trust: The Good, The Bad, & The Ugly
00:34:09 Facebook's Benefits & Challenges: A Closer Look
00:35:22 Verifying Facebook Profiles for Brands: Maximizing Reach & Popularity
00:40:29 Link Building & SEO Ranking: An Unbreakable Bond
00:41:41 Google's Link Spam Detection: Navigating the System
00:45:16 Marketing with Johnny Depp: A Look at Google's Best Podcast
00:47:42 Domain Authority & SEO Rankings: A Match Made in Heaven
00:50:58 SEO Table Stakes: On-page Optimization Techniques
00:55:23 Google's Expectations for Weather-related Pages: Climbing the Rankings
00:57:14 Keywords & Content: A Perfect Match for SEO Success
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
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