Ralph Burns and John Moran discuss a new feeder strategy designed to address common challenges in search campaigns and Performance Max setups. They’re explaining innovative ways to combat spam leads, optimize ad performance, and improve return on ad spend through structured approaches and practical examples. The duo outlines steps for leveraging feeder strategies to scale campaigns effectively while maintaining high-quality results.

Chapters

  • 00:00:00 - Feeder Strategy 101: Not Your Average Marketing Lesson
  • 00:00:09 - Why Feeder Strategies Deserve a Standing Ovation
  • 00:00:48 - Lead Gen Woes: It’s Not Me, It’s You
  • 00:02:24 - Offline Conversion Imports: The Real MVP
  • 00:03:31 - John Moran’s Secret Recipe for Lead Gen Success
  • 00:04:40 - PMax vs. Lead Gen: The Ultimate Face-Off
  • 00:07:18 - Spam Leads: Identified, Declassified, Neutralized
  • 00:12:55 - A Feeder Strategy Case Study Walks Into a Bar...
  • 00:17:31 - Results So Good, They’re Practically Smug
  • 00:22:15 - The Algorithm’s Favorite Snack: Real ROI
  • 00:25:53 - Wrapping Up: Insights That’ll Make Your Brain Do a Happy Dance


LINKS AND RESOURCES:


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